Get the full story of the original pony car in this expertly written, Ford-licensed, and stunningly illustrated Mustang history featuring commissioned photography as well as images from Ford’s archives.
Performance and competition were in the air at Ford in the early 1960s. But it took Lee Iacocca’s market perception for a vision to coalesce around a single car that could tap the growing youth market. That car was the Ford Mustang. Launched April 15, 1964, it was an immediate hit, blowing past all sales expectations to sell over 400,000 cars in its first year.
